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Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition) PDF




: Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)

ISBN : #3834917540 | Date : 2010-04-15

Description :

PDF-84183 | E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Ot… Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)


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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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by Engel : Promotional Strategy

ISBN : #0256122415 | Date : 1995-01-01

Description :

PDF-a278b | … Promotional Strategy


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by Eddie Yoon : Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

ISBN : #1633692078 | Date : 2016-12-20

Description :

PDF-c1650 | Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have… Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth


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by Ayantunji Gbadamosi : Young Consumer Behaviour: A Research Companion

ISBN : #0415790093 | Date : 2017-12-14

Description :

PDF-98d1d | Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services … Young Consumer Behaviour: A Research Companion


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Luxury Lies Marketing Shattering Illusions PDF 5df82bc01

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand PDF




by M. Sicard : Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

ISBN : #1137264683 | Date : 2013-12-11

Description :

PDF-b95f2 | Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy… Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand


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Emotional Branding Paradigm Connecting Brands PDF 77894d91e

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Emotional Branding: The New Paradigm for Connecting Brands to People PDF




by Marc Gobe : Emotional Branding: The New Paradigm for Connecting Brands to People

ISBN : #1581156723 | Date : 2010-02-09

Description :

PDF-10756 | Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now betwe… Emotional Branding: The New Paradigm for Connecting Brands to People


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Emotional Branding: The New Paradigm for Connecting Brands to People by by Marc Gobe

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Crochet Stitches Business Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now! PDF




by Brian Mahoney : Crochet Stitches Business Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now!

ISBN : #154139366X | Date : 2016-12-31

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PDF-98b80 | With this Video Marketing Strategy for the Crochet Business Get Website Traffic to Make Massive Money Using Free Online Advertising with this Business Book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Crochet business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amoun… Crochet Stitches Business Book Free Online Advertising Video Marketing Strategy: Learn Million Dollar Website Traffic Secrets to Making Massive Money Now!


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Theoretische Fundierung Praktische Relevanz Handelsforschung PDF 8adba01ed

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Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition) PDF




: Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)

ISBN : #3835007025 | Date : 2007-02-22

Description :

PDF-ca7e2 | Namhafte Handelsexperten thematisieren zentrale Aspekte des Konsumentenverhaltens als Basis einer marktorientierten Unternehmensführung. Die strategische Planung im Handel wird ebenso angesprochen wie die operativen Instrumente des Handelsmarketings, neue Organisations- und Kooperationsformen und der Einsatz innovativer Technologien…. Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)


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Summary Marketing Warfare Review Analysis Ebook PDF 5b3a72af7

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Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book PDF




by BusinessNews Publishing : Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-a2ab3 | The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military… Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book


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Guts: Advertising from the Inside Out PDF




by John Lyons : Guts: Advertising from the Inside Out

ISBN : #0814477216 | Date : 1989-09

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PDF-fcb7d | Slight shelf wear. Pages are clean and binding is tight…. Guts: Advertising from the Inside Out


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Channel Management Author Patrick Apr 2002 PDF Ffd5b7e96

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: [(Channel Management )] [Author: Patrick Forsyth] [Apr-2002]

ISBN : # | Date : 2002-04-17

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PDF-b5d06 | … [(Channel Management )] [Author: Patrick Forsyth] [Apr-2002]


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Managing Brand Equity David Aaker PDF 6a5d20360

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Managing Brand Equity PDF




by David A. Aaker : Managing Brand Equity

ISBN : #0029001013 | Date : 1991-09-09

Description :

PDF-fde02 | In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name, brands… Managing Brand Equity


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Managing Brand Equity by by David A. Aaker

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Marketing Strategy Competitive Positioning Graham PDF 0e511b1cb

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Marketing Strategy and Competitive Positioning PDF




by Graham J. Hooley : Marketing Strategy and Competitive Positioning

ISBN : #0133712532 | Date : 1998-03

Description :

PDF-502ac | This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic f… Marketing Strategy and Competitive Positioning


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Marketing Strategy and Competitive Positioning by by Graham J. Hooley

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Brand Enigma Decoding Secrets Your PDF A6f7a1761

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by Duncan Bruce : Brand Enigma: Decoding the Secrets of your Brand

ISBN : #0470779608 | Date : 2008-12-31

Description :

PDF-1a408 | Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands,… Brand Enigma: Decoding the Secrets of your Brand


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Brand Enigma: Decoding the Secrets of your Brand by by Duncan Bruce

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